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Starting a new school is like giving birth to a child. The conception of the idea and the incubation of many researches, running around places and the efforts taken to promote the school; will finally deliver a joy of getting better admission. This mammoth project of setting up a new educational institution calls in for a lot of hardwork and patience in checking for all those hurdles which may come against the smooth functioning of the school. There are a dozen things to be taken care of while building a successful educational institution. It is not just about getting a huge building with some benches in it. It takes something more than just a campus and some load of books in it. Let us discuss some of the important things to be followed while thinking of setting up a new school.

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Decide on the location:

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Check out for the best suitable location which proves to be a better marketplace containing proper target audience. A locality which could be the better environment with good facilities provided later is an apt one. For example a school which has a good connectivity to some good residential complexes or some IT hubs where the increased demand for a top-notch curriculum is prevalent all over the year…that would prove to be a bull’s eye location for your upcoming institution.

Get Curious on the Curriculum:

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Make a plan on the curriculum/curricula you would be deciding on to get the school affiliated to. India’s top boards are CBSE, ICSE, IGCSE, IB and the State Boards based on which all the schools function upon. Having a clear plan on the academic board and its features to adhere on, will give you a clear picture on the further action to plan for. In case of any dilemma, you can choose to start the school with a particular board till some initial primary classes and extend the support to the higher classes with an option to choose a different curriculum if things run smoothly.

Never go liberal on Legal:

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It is always advisable to be completely clear on the legal front to avoid any complications later. Things like the NOC, legal documentations, land documents and paper, the legit affiliation certificates, government approval documents from the electricity , water and the health departments…the list will go further. Registering the school as either a Trust or a Society must also be checked as this procedure includes going under the government made guidelines. It is never too late to hire a professional in this field who can make this journey a cake walk by assembling a strong foundation without any potential problems.

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Build a School, not just a building:

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Infrastructure plays an important role in any school. Providing a good learning environment which would look both sophisticated and spacious requires a good amount of planning. A well set library, well lit classroom and a decent playground are the vital requirements of any school. This has to be done with a suitable design and the structure should follow the rules which are prescribed by the academic board’s discipline rule book.

Recruiting experienced staff:

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It is definitely a challenge to find experienced bunch of people who would not mind being a part of a start-up venture. Being extra responsible and taking credibility of any unforeseen errors are the attributes of a winning team. A well skilled, able faculty must be convinced and hired to be a part of your organization for the inception of a new change which happens through the innumerable brain storming sessions of the learned cluster your school is looking out for. A group of self made, fearless and well informed individuals must come together to make the institution work for the success which comes as a common dream for everyone part of this new journey.

Marketing and Publicity:

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If there is a new school, then the news of it has to be spread the way it has to be. Creating a website about the school, its board of directors and also about the mission of starting an institution like this in a competitive manner can be extremely beneficial in getting more students for the school. Start creating a buzz around before the inauguration by putting up print ads as the reach will definitely be more residential friendly. Further to this a well made Facebook ad campaigning also can be a plus.

No money, no honey:

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Plan a fee structure which could be convenient both for parents and gives you a fair profit too. A decent estimation of the approximate amount required for the successful completion of a student’s academic year must be calculated based on the general standards of the given place and also based on the curriculum offered. Either ways the fee must be almost accurate with utmost transparency displayed by the school. Discrepancies later will result in the stumpy admission average. Applying for the government grants is possible at certain grounds.

Setting up a school is indeed a task. But don’t lose hope and stay focused. But how? Here’s a simple method. Stay focused, Say Edustoke and Stay Calm. For all your schooling and admission related queries, for end to end support on setting up schools, getting more visibility online and to also to get direct leads from parents, register with Edustoke now at www.edustoke.com/school .

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RAHUL NARAIN

Principal partner - BaseKamp Rahul has over 18 years of business & operations experience in the education domain. He is committed to bringing positive change to the education ecosystem merging improved learning with financial viability for all stakeholders. Rahul has been responsible for setting up K - 12 schools as well as vocational learning centres for premier education institutions like Aptech, EuroKids, iDiscoveri & Sesame Street. He has built a sustainable franchisee network and robust channel management. As a principal partner of Basekamp he brings entrepreneurial zeal & hands-on experience of building and raising projects successfully right from scratch. Rahul is a post-graduate in Business Management and certified in Business Environment & Strategic Management from IIT Delhi.

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